The film will be in theaters June 29.

Kyrie Irving’s “Uncle Drew” is Coming To The Big Screen

Pepsi’s viral “Uncle Drew” ad campaign featuring NBA star Kyrie Irving is taking new form: a full-length movie releasing on June 29.

It remains to be seen just how much the Pepsi brand will be woven into the script, but a new preview offers some clues, such as a Pepsi sign at an outdoor basketball tournament.

The Uncle Drew campaign, which cast Irving as an old man who can seriously hoop, debuted in 2012 as a five-minute online video promoting Pepsi Max. As reported early last year by a few blog sites, PepsiCo’s Creators League studio has been working with Temple Hill Entertainment to get the character on the big screen. Lionsgate’s Summit Entertainment is also involved.

The film stars Irving, along with NBA greats Shaquille O’Neal, Chris Webber and Reggie Miller, plus Nate Robinson, a former NBA player who spent time with teams including the Knicks, Celtics and Bulls. Former WNBA MVP Lisa Leslie is also in the movie, along with actors Milton “Lil Rel” Howery and Tiffany Haddish. Howery plays a character who convinces Uncle Drew to return to the court one last time for a streetball tournament in Harlem. The duo hit the road to reunite Drew’s old squad.

We believe this film is going to be hilarious and are looking forward to seeing it.

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