The 2018 NBA playoffs are finally upon us, and it looks like NBA superfan J. Cole is providing the soundtrack for the festivities.
In a new NBA on ESPN commercial for this season, game highlights from stars including Steph Curry, LeBron James, James Harden, and more popular players are seen in a montage as Cole raps about different teams and players, all while providing some inspirational messages for those entering the playoffs.
The North Carolina native raps in a very tame, spoken word-like cadence about the NBA teams and their players. Some of his bars included gems like: “It’s gold at stake for Golden State/How much weight can King’s shoulders take…When the odds ain’t great/Some fold and break/While greats let the dreams of a ring motivate.”
You can watch the video that the NBA and ESPN dropped on their Twitter page below as the playoffs kick it into full gear.
🏆 Let’s goooooooooo 🏆 (ft. @JColeNC) pic.twitter.com/pa8AfDGuh3
— NBA on ESPN (@ESPNNBA) April 14, 2018
