A new black business app is on the horizon.

Diddy and Jay-Z Developing New App

Diddy tweeted out that his new GQ article was available to read, so we decided to go and check out what he had to say.

 

and to our surprise, we found out that he is working with Jay-Z to develop a new app.

The interviewer John Sullivan asked Diddy what kept him hungry and this was his response:

“My culture,” he said. “I want to be an authentic, unapologetic warrior for black culture and the culture of the street and how it moves. My thing is most importantly to change the narrative of the black race. I can’t relate to anything that isn’t about that.”

He said he wants to develop an app that will allow users to look at a given city or neighborhood and see where the black-owned and black-friendly businesses are. He didn’t want to say too much about the app. It wasn’t finished. He didn’t have a name for it yet.

“This is not about taking away from any other community,” he said. “We’ll still go to Chinatown. We’ll still buy Gucci!” He laughed. “But the application will make it possible for us to have an economic community. It’s about blacks gaining economic power.” He and Jay-Z have been talking about this, he said, about moving the race forward actively, by means of making a lot of money and putting it back into the community.

“I don’t believe in passiveness,” Love said. “At some point, there has to be some kind of fight. I feel like we’ve done a lot of marching. It’s time to start charging.”

In his conversations with Jay-Z, they’ve been using the term “black excellence” for leaders who came forward to uplift the race by example. It was an updated incarnation of W. E. B. Du Bois’s “talented tenth,” based not on class or lightness of skin tone this time but instead on getting and being extremely wealthy. And philanthropic. “We’re into psychological warfare,” he said. “The difference is, we’re not trying to hurt nobody.”

 

If you want to get a deeper understanding of Diddy aka Mr. Love click here to read the GQ article.

We are excited to see what the app will entail. We hope it drops soon.

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