No one can deny the amazing mind of Jeff Bezos who owns Amazon. Amazon has an amazing influence on today’s culture. From original programming to same-day grocery delivery services, Amazon has literally worked to infiltrate every market, much to the destruction of smaller, mom-and-pop shops and potentially people’s everyday jobs.

Well, it seems Amazon’s recent tackle includes targeting a specific demographic–you guessed it, textured hair.

Amazon offers a variety of specialized projects once only found on the shelves of stores and our coveted beauty supply stores. On the front page it features mynaturalsistas, and even individually dives onto various profiles that educate and teach you how to perfect your twist out (with product recommendations, no less), protecting and maintaining protective hairstyles, and of course, how to tackle your coils on hair wash day. In fact, there are entire pages geared toward tutorials, and even separated categories you can shop based on your favorite hair brands like Camilles’s Organics, Shea Moisture, Miss Jessie’s, and more.

Of course with such a major launch, it does beg the question of Amazon’s intention (though we can all understand the financial aspect of any corporation), and what effect it’ll have on small businesses.

This is a huge change for the industry, especially competing with a giant such as Amazon. Who is behind this?

How are you feeling about this issue #cocoabees?