The suspected firm used popular personality tests as a gateway to personal accounts.

50M Facebook Users Exploited by Trump Data Firm

If you’ve ever clicked a Facebook quiz to test your personality, then there’s a likely chance that your info has been captured by a Donald Trump-connected data analysis firm.

According to USA Today, Facebook has cut ties with Cambridge Analytica because the firm failed to delete the personal data of users. Instead, a troubling report reveals it used the personal info from some 50 million Facebook users to help the Trump campaign build profiles of users by matching them to online records without their permission.

Now Facebook is furious and has suspended Cambridge Analytica as it investigates.

“We are moving aggressively to determine the accuracy of these claims,” Facebook’s deputy general counsel Paul Grewal said in the Friday blog post. “If true, this is another unacceptable violation of trust and the commitments they made.”

If it’s true, it’s not the first time Trump-camp lied and it probably won’t be the last.

The New York Times published an explosive report revealing that former employees, associates and documents, allege that Cambridge Analytica did use the data of 50 million Facebook users to target voters during the 2016 presidential election.

Remember the Russia meddling scandal where Facebook users were targeted and fake ads and bots from Russia helped influence voters when it came to the election? Now there’s new concern that the latest Facebook slip up could prove that the company inadvertently helped Trump to target voters by not protecting it users from privacy violations by third parties.

The info collected from Facebook potentially enabled Cambridge Analytica to connect your info to online records like your driver’s license, tax records and even criminal records.

The Trump campaign has denied ever using voter data from Cambridge Analytica.

It’s Your World.

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